A beginner's guide to social media with exercises to put your learnings into action

Welcome to the Social Media Certification workbook. You’re about to start an exciting journey to transform your understanding and approach to social media marketing.

By completing this workbook, you will:

  • Develop a social media strategy based on your company's buyer personas.
  • Develop key performance indicators (KPI) for your social media strategy.
  • Practice your new social media listening and monitoring processes.

Get the guide