Landing pages are one of the most important places where leads become customers. Personalizing a landing page is just like customizing an email or making a personal sales call. You want your lead to feel that they are special and that you understand their specific needs–a need that can be filled with your product or service. Landing pages with customized keywords increase the likelihood that a potential customer will follow through on your desired call-to-action.
Lead generation in the sales world is a fairly complex process that involves analyzing and researching both the market and your competitors, creating the copy for your messaging, creating highly personalized ads and landing pages, sending out cold emails and cold calls, creating a report on the results of that messaging, and analyzing those results to improve your process for next time.
Email marketing services are a platform, like MailChimp, that allows you to collect all of your mailing contacts in one place. You can create email templates and use them repeatedly, segment out your audience into different demographics, and get tips on the best ways to use email marketing. You can also schedule email releases and connect your email marketing to your social channels.
Lead scoring involves assigning a numerical value to each lead that your company comes into contact with to determine how likely they are to convert into a customer. During this process, we analyze leads using different criteria, including demographic information, company information, how they've engaged with your brand via your website, email engagement behavior, and social engagement behavior.
Yes! Studies have shown that marketing automation can lead to a 14.5% increase in sales and a 12.2% reduction in marketing overhead. Marketing automation streamlines workflows, decreases the time staff spend on administrative tasks, and ultimately saves your company time and money.
An automated sales funnel takes the user on a journey from lead to customer, giving them automated messages along the way. Automated sales funnels can be time-based or behavior-based. For example, a popup on a website’s homepage asking a visitor to input their email address for 10% is a sales funnel–from website visitor to email subscriber.
We've helped others like you close more deals for their business by leveraging email marketing, sales automation, marketing automation, and lead nurturing. Starting is easy, book a quick call and get all your questions answered by a sales enablement expert. Let's get the ball rolling…all the way to the top!