About

 

Brain Balance

Brain Balance is a personalized program designed to strengthen and build brain connectivity so your child can unleash their untapped potential.

The Challenge

Brain Balance Centers had been in business for a few years when the COVID-19 pandemic hit. They needed to develop a new online assessment tool to replace their in-person assessment process and keep generating new leads for their franchisees.

The Solution

My Creative Mark worked with Brain Balance centers on the design and optimization of the new offer, an online self-assessment tool that would generate leads by offering great value to prospects. The work involved lead funnel design, website design & development, optimization, and training.

Lead generation
Automated workflows
Web design
Web development

The Result

This new lead funnel attracted over 3,400 new leads with a high conversion rate of 25%, exceeding expectations.

3.4
K
Leads in one year
25
%
Conversion rate
Jennifer Irwin
Jennifer Irwin
Digital Marketing Director
Brain Balance

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