Search Engine Optimization (SEO) is the process of making your website appear as often as possible and as high up as possible in potential Google searches for your services. This involves sprinkling keywords that relate to your company throughout your website so that if a potential customer Googles the kind of services you provide, your company will come up. SEO is a relatively easy way to make sure your website is highly visible to potential leads.
Paid Search means you’re paying a search engine (most likely Google or Bing) to show users your product or service when they search for keywords that relate to your business. Every time someone clicks on your product or service when it appears in their search results, you owe the search engine money. This is the cost-per-click model of paid search advertising, and it’s the most common one. You can also pay for the number of people who see your ad. This is called cost–per-mille (CPM) or cost per every thousand “impressions” or views. This model is helpful for companies who want to elevate their brand awareness.
Paid social involves paying third-party social media platforms like Facebook, Twitter, and Instagram to display your content to certain demographics of users. The most common model is the pay-per-click model, in which your company pays the social platform every time someone clicks on your ad, unlike paid search, in which you’re paying search engines to do the same thing.
A Content Marketing Strategy is the mission around which you base your content marketing. Why are you creating this content, and for whom? Why is it unique? And how will it help your customers in a way that is different from other companies they could turn to?
If a social media marketing strategy is carried out by a team of professional social media marketers like those at My Creative Mark, social media could be the place where you make your next 1,000 sales.
Conversion rate optimization is the process of adjusting your website or landing page to increase the probability that a user will take the action you want them to take–that could be to make a purchase, join a mailing list, or subscribe to a social account.
We've helped others like you generate more leads for their business by leveraging SEO, paid media, social media marketing, content marketing, and conversion rate optimization. Starting is easy, book a quick call and get all your questions answered by a lead generation expert. Let's get the ball rolling…all the way to the top!