If you’re a CEO looking to grow your company, a marketing director looking for innovative ways to attract new leads, or a sales director searching for leads and commissions to bring in for your team, this package will help you get the results you need. We bring small and medium-sized businesses from surviving to thriving with our expert marketing and optimization services.
Content marketing strategy is essential for each and every business that wants to authentically engage their leads and turn them into loyal customers. The definition of content marketing is creating and disseminating relevant, high-quality, consistent information to a highly targeted audience that eventually results in increased revenue. Our content marketing solutions focus specifically on blogging and copywriting. The key ingredient of a content marketing plan is that you’re not selling products or services directly, showing your audience ads or offers asking them to spend money. You’re giving your customers information that makes them better-informed consumers of your products or services.
Our conversational marketing service helps you create a chatbot and live chat interface that will increase your website visitors' engagement and satisfaction. A chatbot can perform many useful functions, like qualify leads, book meetings and consultations, or answer customer questions. This way your team can spend more time on the conversations that matter the most.
We provide email marketing services to companies that include email nurturing, sales emails, and other email drip campaigns. Email is an excellent way to engage with your audience, whether you’re nurturing a new lead or keeping in touch with a loyal customer. We understand that email marketing isn’t about the company, it’s about the customer, and about building an authentic relationship with them through the consistent communication of timely, relevant, and valuable content.
Our lead generation services are top-notch. We utilize every tool at our disposal to generate inbound leads in a variety of ways, including paid search, paid social, content, such as blogs, and more. Inbound lead generation requires patience, expertise, and dedication, all of which we provide for you in our lead gen services.
Marketing plays an important role in accurately scoring leads and helping turn marketing-qualified leads (MQL) into sales-qualified leads (SQL). We work alongside your marketing and sales teams to determine the parameters that differentiate MQLs from SQLs and help marketers effectively hand off sales qualified leads to the sales team.
Our marketing automation services make your job that much easier by scaling up the hard work you’re already doing on your marketing campaigns. The main benefits of marketing automation are efficiency, marketing and sales alignment, increased conversion rates, accurate reporting, personalized communication, lead scoring, data management, scalable processes, and lead nurturing. Marketing automation reduces costs by providing a streamlined system for sending out communications via email, social, and advertising platforms; that way, your team can focus on big-picture planning and creative development rather than on tedious marketing tasks.
Paid search services involve creating and managing ads for your company that will then be shown in web searches for the types of services and/or products your company provides. The definition of paid search advertising is paying a search engine (like Google or Bing) to show users an ad for your product or service when they search those keywords online. Whenever someone clicks on your ad, that’s when you owe the search engine money. This is called the pay-per-click (PPC) or cost-per-click (CCP) model, and it’s the most common payment model for paid search advertising services.
Social media advertising services involve paying third-party social media platforms like Facebook, Instagram, LinkedIn, and Twitter to sponsor content from your company in order to get views from new audiences. The great thing about our paid social marketing services is that we can tailor your ads to target (and retarget) specific audiences at different stages of the buyer’s journey to help generate more engagement with your brand or more leads for your business.
Search engine optimization (SEO) services is the process of optimizing your website pages to rank higher in search engine results pages, consequently generating more organic traffic to your website and more revenue for your business. Search engines like Google aim to deliver high quality websites with relevant content to their users, so it is important to regularly optimize your web pages to meet the latest standards.
Our social media marketing services ensure that you are receiving the best advice possible about how to engage with customers via social media. In the last two decades, the social media landscape has changed, grown, and evolved immensely, as platforms become more or less relevant. Our social marketing services are on top of all of the latest trends, developments, and strategies so you don’t have to be.
They onboarded quickly and were able to add value from day one. Highly recommend!
Dan L
CRO in Automotive & Leisure
They put together a clear delivery schedule to make sure everything was delivered on time and were very professional throughout the process.
Rudy J
CEO in Automotive & Technology
The My Creative Mark team is responsive and efficient, perfect team to work with!
Katharina G
Founder in Education & Ecommerce
Search Engine Optimization (SEO) is the process of making your website appear as often as possible and as high up as possible in potential Google searches for your services. This involves sprinkling keywords that relate to your company throughout your website so that if a potential customer Googles the kind of services you provide, your company will come up. SEO is a relatively easy way to make sure your website is highly visible to potential leads.
Paid Search means you’re paying a search engine (most likely Google or Bing) to show users your product or service when they search for keywords that relate to your business. Every time someone clicks on your product or service when it appears in their search results, you owe the search engine money. This is the cost-per-click model of paid search advertising, and it’s the most common one. You can also pay for the number of people who see your ad. This is called cost–per-mille (CPM) or cost per every thousand “impressions” or views. This model is helpful for companies who want to elevate their brand awareness.
Paid social involves paying third-party social media platforms like Facebook, Twitter, and Instagram to display your content to certain demographics of users. The most common model is the pay-per-click model, in which your company pays the social platform every time someone clicks on your ad, unlike paid search, in which you’re paying search engines to do the same thing.
A Content Marketing Strategy is the mission around which you base your content marketing. Why are you creating this content, and for whom? Why is it unique? And how will it help your customers in a way that is different from other companies they could turn to?
If a social media marketing strategy is carried out by a team of professional social media marketers like those at My Creative Mark, social media could be the place where you make your next 1,000 sales.
Conversion rate optimization is the process of adjusting your website or landing page to increase the probability that a user will take the action you want them to take–that could be to make a purchase, join a mailing list, or subscribe to a social account.
We've helped others like you generate more leads for their business by leveraging SEO, paid media, social media marketing, content marketing, and conversion rate optimization. Starting is easy, book a quick call and get all your questions answered by a lead generation expert. Let's get the ball rolling…all the way to the top!
